connotation
[noun]
Synonyms: association, hint, implication, overtone, suggestion, undertone

[TahlilGaran] English Synonym Dictionary ▲

con‧no‧ta‧tion /ˌkɒnəˈteɪʃən $ ˌkɑː-/ noun [countable]
a quality or an idea that a word makes you think of that is more than its basic meaning ⇒ denotation
connotation of
The word ‘professional’ has connotations of skill and excellence.
a negative connotation
—connotative /ˈkɒnəteɪtɪv $ ˈkɑːn-, kəˈnoʊtətɪv/ adjective

[TahlilGaran] Dictionary of Contemporary English ▲

connotation
noun
ADJ. strong | wider The notion of abuse has wider connotations than the physical.
negative, pejorative | positive | humorous | moral, racial, sexual
VERB + CONNOTATION carry, have That word has strong sexual connotations.
attach, give sth the negative connotations attached to the word ‘academic’
PREP. ~ of The word carries connotations of romance.

[TahlilGaran] Collocations Dictionary ▲