sat‧u‧ra‧tion /ˌsætʃəˈreɪʃən/ noun [uncountable]

1. when an event or person is given so much attention by newspapers, television etc that everyone has heard about it:
The trial was given saturation coverage by the press.
saturation advertising

2. saturation bombing a military attack in which a whole area is bombed

3. technical the degree to which something has been mixed into something else:
Keep saturation below 80%.

4. when something is made completely wet

[TahlilGaran] Dictionary of Contemporary English ▲

saturation
noun
ADJ. market
VERB + SATURATION approach, be close to The company's sales are now close to saturation in many western countries.
reach
SATURATION + NOUN level, point Demand for the product has reached saturation point.
coverage television's saturation coverage of the World Cup
bombing

[TahlilGaran] Collocations Dictionary ▲