promote
[verb]
Synonyms:
- help, advance, aid, assist, back, boost, encourage, forward, foster, support
- raise, elevate, exalt, upgrade
- advertise, hype, plug (informal), publicize, push, sell

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Antonyms: bump, demote, disparage
Contrasted words: break, bust, declass, degrade, demerit, disgrade, disrate, downgrade, reduce, belittle, decry, depreciate, discredit, knock, run down
Related Idioms: make much of
Related Words: ballyhoo, propagandize, build up, cry, hype, press-agent, publicize, puff, communicate, impart

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English Thesaurus: advertise, promote, market, publicize, hype, ...

[TahlilGaran] English Synonym Dictionary ▲

pro‧mote S3 W2 AC /prəˈməʊt $ -ˈmoʊt/ verb [transitive]
[Word Family: noun: promotion, promoter; verb: promote; adjective: promotional]
[Date: 1300-1400; Language: Latin; Origin: past participle of promovere 'to move forward']

1. ENCOURAGE to help something to develop or increase:
a meeting to promote trade between Taiwan and the UK
Fertilizer promotes leaf growth.

2. BETTER JOB [usually passive] to give someone a better more responsible job in a company Antonym : demote
promote somebody to something
Helen was promoted to senior manager.

3. SELL to help sell a new product, film etc by offering it at a reduced price or by advertising it:
She’s in London to promote her new book.

4. SPORT [usually passive] British English if a sports team is promoted, they play in a better group of teams the next year Antonym : relegate
promote somebody to something
They have been promoted to the First Division.

5. PERSUADE to try to persuade people to support or use something:
John Major promoted the idea of a classless society.

6. ARRANGE to be responsible for arranging a large public event such as a concert or a sports game

[TahlilGaran] Dictionary of Contemporary English ▲

promote
verb
I. encourage sth
ADV. strongly The idea of equal opportunities was strongly promoted by many Labour MPs.
actively, directly | indirectly | deliberately, intentionally They claimed that the authorities had deliberately promoted and condoned the violence.
VERB + PROMOTE aim to, seek to, try to | help (to) Basketball stars from the United States have helped promote the sport in Italy and Spain.
be designed to measures designed to promote economic growth
be likely to | serve to, tend to Bonus payments to staff serve to promote commitment to the company.
PREP. through Young people's awareness of agricultural issues is promoted through publicity material.
PHRASES be aimed at promoting sth, be widely promoted, a campaign/scheme to promote sth, efforts/measures to promote sth

[TahlilGaran] Collocations Dictionary ▲

promote
II. advertise sth
ADV. aggressively, heavily The new products have been very heavily promoted.
widely
PREP. as The town is now being promoted as a holiday destination.
through The company's products have been promoted mainly through advertising in newspapers.

[TahlilGaran] Collocations Dictionary ▲

advertise verb [intransitive and transitive] to tell people about a product or service and try to persuade them to buy it, for example in a newspaper, television, or Internet advertisement:
Some universities advertise on television.
She has signed a deal to advertise the company's haircare products.
promote verb [transitive] to try to increase the sales or popularity of a product or event, for example by selling it at a lower price or talking about it on television:
He's in London to promote his new album.
market verb [transitive] to try to sell a product or service by deciding which type of people are likely to buy it and by making it interesting to them:
The collection is being marketed as clothing for climbers and skiers.
Most companies have agreed not to market products to children under 12.
publicize (also publicise British English) verb [transitive] to tell the public about something by writing about it in newspapers, speaking about it on television etc:
He had done a lot of interviews to publicize his new book.
The hostages' case has been widely publicized.
hype verb [transitive] informal to try to make people think something is good or important by advertising or talking about it a lot on television, the radio etc. Hype is often used when you do not trust the information:
The boxing match was being hyped as the biggest fight of the decade.
plug verb [transitive] informal to advertise a book, film etc by talking about it on television or radio:
Marc was on the show to plug his new play.

[TahlilGaran] English Thesaurus ▲