buildup
[noun]
Synonyms: publicity, advertising, hype, press-agentry, promotion, puffery

[TahlilGaran] English Synonym Dictionary ▲

build·up also build-up (bĭldp)
n.
► The act or process of amassing or increasing:
a military buildup; a buildup of tension during the strike.
► The result of building up:
a pipe clogged by rust buildup.
►
■ Widely favorable publicity, especially by a systematic campaign:
The new movie was given a tremendous buildup in the media.
■ Extravagant praise.

[TahlilGaran] American Dictionary ▲