dem‧o‧graph‧ic /ˌdeməˈɡræfɪk◂/ noun

1. demographics [plural] information about a group such as the people who live in a particular area:
the demographics of a newspaper’s readership

2. [countable] a part of the population that is considered as a group, especially by advertisers who want to sell things to that group:
the 21–40 demographic
—demographic adjective:
demographic change

[TahlilGaran] Dictionary of Contemporary English ▲