I. down‧mar‧ket1 /ˌdaʊnˈmɑːkət◂, ˌdaʊnˈmɑːkɪt◂ $ -ɑːr-/
adjective British English downmarket goods or services are cheap and not of very good quality
Synonym : downscale American English OPP upmarket:
downmarket tabloid newspapers The company wanted to break away from its traditional, downmarket image. [TahlilGaran] Dictionary of Contemporary English ▲
II. downmarket2 adverb British English1. go/move downmarket to start buying or selling cheaper goods or services
2. take something downmarket to change a product or service so that it is cheaper and more popular – used to show disapproval:
He was accused of taking the radio station downmarket in order to compete with commercial stations. [TahlilGaran] Dictionary of Contemporary English ▲