I. hype1 /haɪp/
noun [uncountable][
Date: 1900-2000;
Origin: hype 'deceiving, lies' (1900-2000), perhaps from hype 'drug addict' (1900-2000), from hypodermic; influenced by hyperbole]
attempts to make people think something is good or important by talking about it a lot on television, the radio etc – used to show disapproval ⇒
exaggeration:
Some experts are concerned that the new drug won’t live up to all the hype. Despite the media hype, I found the film very disappointing. [TahlilGaran] Dictionary of Contemporary English ▲
II. hype2 (
also hype up)
verb [transitive] to try to make people think something is good or important by talking about it a lot on television, the radio etc ⇒
promote:
The director is just using the controversy to hype his movie.hype somebody up phrasal verb to make someone feel excited
[TahlilGaran] Dictionary of Contemporary English ▲
advertise verb [intransitive and transitive] to tell people about a product or service and try to persuade them to buy it, for example in a newspaper, television, or Internet advertisement:
Some universities advertise on television. She has signed a deal to advertise the company's haircare products.promote verb [transitive] to try to increase the sales or popularity of a product or event, for example by selling it at a lower price or talking about it on television:
He's in London to promote his new album.market verb [transitive] to try to sell a product or service by deciding which type of people are likely to buy it and by making it interesting to them:
The collection is being marketed as clothing for climbers and skiers. Most companies have agreed not to market products to children under 12.publicize (
also publicise British English)
verb [transitive] to tell the public about something by writing about it in newspapers, speaking about it on television etc:
He had done a lot of interviews to publicize his new book. The hostages' case has been widely publicized.hype verb [transitive] informal to try to make people think something is good or important by advertising or talking about it a lot on television, the radio etc.
Hype is often used when you do not trust the information:
The boxing match was being hyped as the biggest fight of the decade.plug verb [transitive] informal to advertise a book, film etc by talking about it on television or radio:
Marc was on the show to plug his new play. [TahlilGaran] English Thesaurus ▲