mer‧chan‧dis‧ing /ˈmɜːtʃəndaɪzɪŋ $ ˈmɜːr-/ noun [uncountable]

1. toys, clothes, and other products relating to a popular film, sports team, singer etc:
The concerts generated £3 million in ticket and merchandising sales.

2. the way in which shops and businesses try to sell their products:
the director of merchandising

[TahlilGaran] Dictionary of Contemporary English ▲