per‧son‧al‧ize (also personalise British English) /ˈpɜːsənəlaɪz $ ˈpɜːr-/ verb [transitive]
[Word Family: noun: person, personality, persona, personage, the personals, personification, personnel; adjective: personal ≠ impersonal, personalized, personable; verb: personalize, personify; adverb: personally ≠ impersonally]

1. to put your name or initials on something, or to decorate it in your own way, to show that it belongs to you:
Why not do something to personalize your office?

2. to design or change something so that it is suitable for a particular person:
All the products can be personalized to the client’s exact requirements.

3. to discuss a subject by talking about or criticizing the people who are involved in it, rather than talking about it in a more general way:
the mass media’s tendency to personalize politics
—personalized adjective:
a personalized number plate

[TahlilGaran] Dictionary of Contemporary English ▲