Niel‧sen Rat‧ings, the /ˈniːlsən ˌreɪtɪŋz/ (also the Nielsens) trademark
a system used to show how many people watch a particular US television programme, using information provided by Nielsen Media Research. The Nielsen Ratings are used to decide how much companies will have to pay to advertise their products during a particular programme, and they also help television companies to decide which shows should continue.

[TahlilGaran] Dictionary of Contemporary English ▲