up‧mar‧ket /ˌʌpˈmɑːkət◂, ˌʌpˈmɑːkɪt◂ $ -ɑːr-/
adjective, adverb especially British English designed for or used by people who have a lot of money ⇒
downmarket Antonym : downmarket:
an upmarket restaurantmove/go upmarket a brand that’s moved upmarket (=it is trying to attract richer people) [TahlilGaran] Dictionary of Contemporary English ▲